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I act against

Poster ✓

This poster is my submission for the 2010 edition of the Good 50×70 poster competition, on the thematic of ‘Legality’.
Take action against mafias. It is necessary to ‘be against’ all mafias, but in order to beat them it is more important to ‘to be for’ the creation of paths and spaces for freedom, for memory and for legality. It is a call each and every one of us should heed. The word mafia is frightening, symbolizes fear. But the word mafia without the letter ‘i’ means nothing. Becomes a word without meaning, a word that does not scare and sounds also ‘stupid’. On the other hand the letter ‘i’ has a strong meaning. The ‘i’ represents the subject. So — typographically and metaphorically — if the subject ‘i’ moves away from the mafia, he has value. ‘I’ can decide and act. The message that the poster wants to communicate is to dissociate, to move from the ‘mafia concept of life’ and to reach a positive aim: act against mafia to obtain freedom and legality.


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Creative direction → Aleš Brce
Art direction → Aleš Brce
Graphic design → Aleš Brce
Year → 2010