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and the Guru


Art direction ✓

Vulture and the Guru is a slovene spoken language project connecting various and mutually different musicians. I was asked to design an identity and some printed materials for the promotional concert in occasion of the issuing of their album Tekočina. Tekočina is the slovenian word for Liquid, so the whole affair was graphically oriented to be focused on the ‘liquid matter’ things. I used some lettering and other shapes to represent the ‘status of liquidity’. A drop, and then some letterforms composed in a fluid mode, with different widths and positioning between them. The constructed elements are nestled in a lettering that makes up a kind of logo of the band/project. With the same treatment is handled also the date and place of the event, as well as the album title.


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Creative direction → Aleš Brce
Art direction → Aleš Brce
Graphic design → Aleš Brce
Year → 2014