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Sick Love

Experimental ✓

Lovesickness refers to an informal affliction that describes negative feelings associated with rejection, unrequited love or the absence of a loved one. It can manifest as physical as well as mental symptoms. It is not to be confused with the condition of being lovestruck, which refers to the physical and mental symptoms associated with falling in love. The term lovesickness is rarely used in medical or psychological fields.
Many people believe lovesickness was created as an explanation for longings, but it can be associated with depression. In 1915 Sigmund Freud said: “Isn’t what we mean by ‘falling in love’ a kind of sickness and craziness, an illusion, a blindness to what the loved person is really like?”.
This poster is my personal interpretation of this sick-love ‘thematic’. A personal project (a one-piece greyscale poster printed for my personal use only) created as an explanation for my shattered longings of that period. There was blackness, with a blurred heart vision.


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Creative direction → Aleš Brce
Art direction → Aleš Brce
Graphic design → Aleš Brce
Year → 2011