In Gorjansko, a small village in Slovenia, the local bar owner (and huge Rolling Stones fan) in collaboration with a few rock’n’roll old skars-musicians organized in july 2010 a mini-festival to celebrate the freaky way of enjoying life with tons of hard riffs, beers and grilled food.
The festival used that simply slogan: ‘music festival for true rockers’ (glasbeni festival za prave rokerje, in slovenian). I designed this poster for the event ― printed in a limited edition of 50 copies ― trying to focus the attention on a relaxing moment in a rocker’s life (represented by a joyful capture scanned from a Stones book), reflecting that which was the intention of all the happening: to chill, to enjoy and to rock freely. Caged in a polite graphic grid with white background and clear text here stays my idea of rock’n’roll relaxed mood. The use of ‘broken words’ and the ‘deconstruction’ of the festival’s name — as an unusual logo for the happening — grow and descent just like the upset during concerts.
This poster was made with no commercial intention. No profit was ever derived from it. The Ron Wood and Keith Richards photo scanned and used with no lucrative proposes is taken from the book ‘The Rolling Stones: A Life On The Road’ and it is made by Retna/Michael Putland. The author of the photo was of course credited on the poster print.
Creative direction → Aleš Brce
Art direction → Aleš Brce
Graphic design → Aleš Brce
Year → 2010